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Project storiesLocalization · Marketing

Mobile RPG 'Project K'

Connecting cultural and language adaptation for Indonesia with a Southeast Asian pre-registration campaign.

Example project
Services
Localization · Marketing
Project focus
Connecting cultural and language adaptation for Indonesia with a Southeast Asian pre-registration campaign.
Project scope
Localization / Marketing
Services

Localization

01 / CHALLENGE

The challenge

Need to verify religious taboos when entering Islamic culture

Project focus

Need to verify religious taboos when entering Islamic culture

The solution

Proposed character outfit modification reflecting local culture & sensitive term filtering

02 / SOLUTION

The solution

Proposed character outfit modification reflecting local culture & sensitive term filtering

  1. 01

    Project focus

    Need to verify religious taboos when entering Islamic culture

  2. 02

    The solution

    Proposed character outfit modification reflecting local culture & sensitive term filtering

03 / RESULTS

Results in numbers

Example project

Items reviewed / addressed

Items reviewed86
Items addressed82
MetricDataContext
Key ResultMarket Featured & 4.8 Rating"Natural translation like a local game" acclaimed
Services

Marketing

01 / CHALLENGE

The challenge

Indonesia/Thailand Pre-reg & Initial ROAS

Project focus

Indonesia/Thailand Pre-reg & Initial ROAS

The solution

Mega YouTuber Collab + FB Core Target

02 / SOLUTION

The solution

Mega YouTuber Collab + FB Core Target

  1. 01

    Project focus

    Indonesia/Thailand Pre-reg & Initial ROAS

  2. 02

    The solution

    Mega YouTuber Collab + FB Core Target

03 / RESULTS

Results in numbers

Example project

Pre-registrations

Target500,000
Result1,200,000

Cost per install

Target$1.5
Result$0.8
MetricDataContext
Pre-Reg500k → 1.2M240%
CPI$1.5 → $0.8-47%
ROAS(D7)100% → 185%Success

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Mobile RPG 'Project K' · Example project | Qgames